New York City
Venue to be announced. We'll share it as soon as it's locked in.
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Countdown to June 19, 2027, New York time
Be first to know when tickets go on sale
Want to partner, vend or sponsor? Work with us.
A new kind of festival, built for the culture
Yaadland Fest is a full day of reggae, dancehall, soca, sound system culture and Caribbean food, built by and for the diaspora.
Join the list and you'll hear the venue, the first artists and early ticket access before anyone else.
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What's in the yard
- Reggae and dancehall, every eraLegends, the artists running the dance right now, and the ones coming next, on one stage.
- Sound system cultureThe clash, the selectors and the speaker boxes that built the music, given the respect they're due.
- SocaBecause the diaspora doesn't stop at one island, and neither does the party.
- A real food villageCaribbean cooks and brands with space to show what they do, not a row of afterthought trucks.
700+ people saw it first
Yaadland Fest was revealed on the big screen at the Rum and Roses kickoff on September 19, 2026. The rest of New York finds out next.
Bring your people
Yaadland is built with the community, not just for it. Promoters, sound systems, Caribbean restaurants and brands, mas camps and diaspora organizations can partner with us on tickets, stages and the food village.
The experience
Festival-scale production with the energy of a dancehall party. One full day, one yard, and room for every way you like to party.
The main stage
Reggae and dancehall from every era, with soca alongside them. Legends, the artists running the dance right now, and the ones coming next.
The sound system yard
Selectors, speaker boxes and the clash. The culture that built the music gets its own space and the respect it's due.
The food village
A Caribbean food hall with cooks, restaurants and brands from across the islands, given real space to show what they do.
The Yaad Retreat
Take a break from the sun and the dancefloor. The Yaad Retreat is your spot to hydrate, cool down, refresh your look, and get ready for After Dark. Health, wellness, and beauty, island style.
The VIP lounge
A raised, hosted lounge with its own bar and a clear view of the stage, for people who want the festival with more comfort.
Sections and tables
Reserved sections and table packages with bottle service, the way the dance has always done it. Bring your whole crew and hold your spot all day.
Brand activations
Partner brands build experiences inside the yard, from tastings to photo moments, so there's always something to walk into between sets.
Be first in the yard
The venue, the first artists and early tickets go to the waitlist before anyone else.
Lineup
The first artists haven't been announced yet. When they are, the waitlist hears first.
What you'll hear in the yard
Reggae
The roots of it all, from the foundation sound to the artists carrying it forward.
Dancehall
Legends, the artists running the dance right now, and the ones coming next.
Soca
Because the diaspora doesn't stop at one island, and neither does the party.
Sound clash
Selectors and sound systems going head to head, the way the culture has always settled it.
Artists will be announced to the waitlist first.
Hear the lineup firstTickets and tables
Tickets aren't on sale yet. Prices and the on-sale date go to the waitlist first, with early access before the public sale.
General admission
The full day in the yard.
- Main stage and sound system yard
- Food village
- Brand activations
VIP lounge
Everything in general admission, plus the lounge.
- Hosted VIP lounge with its own bar
- Raised view of the main stage
- Separate VIP entrance
Sections and tables
A reserved space for your crew, all day.
- Reserved section or table
- Bottle service packages
- A dedicated host for your group
Get early access
Waitlist members can buy before the public sale opens.
Work with us
Yaadland is built with the community, not just for it. Pick the way you'd like to be part of it and send us an application.
Partners and sponsors
Brands, diaspora organizations, promoters and culture carriers who want to build Yaadland with us.
Vendors
Caribbean cooks, restaurants, drink makers and brands who want a spot in the food village or market.
Media
Press, photographers, videographers and creators covering the festival or joining our media team.
Partner with Yaadland
Yaadland is built with the community, not just for it. There's a way in for promoters, culture carriers, food vendors, organizations and brands.
Community partners
Anchor partners
Established diaspora organizations and event brands that co-bill with Yaadland and bring their community into the yard.
Promoters
Promoters and crews who sell tickets to their own audience with a tracked link and earn on every sale.
Culture partners
Sound systems, selectors, mas camps and dance crews who take a set or a clash slot on the day.
Food village vendors
Caribbean restaurants, cooks and food brands with a booth in the food village.
Sponsors
Title partner
One brand, presented alongside the Yaadland name across the festival, the stage and every announcement.
Official category partner
The official rum, spirit, beverage or other category of Yaadland Fest, with pouring rights and an activation in the yard.
Lounge partner
The brand that hosts the VIP lounge, with naming, product placement and guest hospitality.
Start the conversation
Tell us about your brand or organization and what you have in mind. We'll follow up with the partnership or sponsorship details that fit.
Sponsorship opportunities are open through April 2027.
Food and retail vendors apply on the Vendors page instead.
Inquiry received
Thanks for reaching out. We'll follow up at your email.
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About Yaadland
Yaadland Fest is a new festival for the Caribbean diaspora in New York: reggae, dancehall, soca, sound system culture and Caribbean food, in one yard, for one full day.
Tahira Savage
Founder, YAADLAND | Pulse Prestige Productions | Viaggio Hospitality Group
With a background in fashion production, including years working on New York Fashion Week, and event production experience across the U.S. and international markets, Tahira Savage brings deep creative and operational expertise to YAADLAND.
In 2020 she founded Pulse Prestige Productions, an event production and experiential marketing company serving everything from corporate clientele to nightlife. Its clients include Chase, CurlFest, Fete Republic, Dear Summer Festival, AM Jamboree, and Burgers and Bottles, and the team has worked alongside Milk and Honey and other brands. Tahira has also served as U.S. Event Manager for Fete Republic. She is also the founder of Aura Privée and operates under Viaggio Hospitality Group, bringing together event production, hospitality, and entrepreneurship.
YAADLAND is the next chapter of her journey: a vision to celebrate Caribbean culture, unite communities, and build a lasting cultural platform that creates opportunities for artists, creatives, and brands.
Press and media
Covering Yaadland, or want to create with us? Media accreditation and correspondent applications are on the Media page.
Vend at Yaadland
The food village is the heart of the yard. We're looking for Caribbean cooks, restaurants, drink makers and brands with something real to share.
Who we're looking for
- Food
- Caribbean restaurants, caterers and home cooks.
- Drinks and desserts
- Juices, sweets, snacks and treats from across the islands.
- Health, Wellness & Beauty
- Skincare, hair, nails, hydration and self-care brands. Selected vendors will be featured in The Yaad Retreat, the festival's wellness and beauty lounge.
Spaces are limited and selected to keep the village varied, so not every application will get a spot. We review applications on a rolling basis and will contact you directly with booth details, fees and requirements.
Food vendors will need the permits required to serve food at a New York City event. We'll share what's needed if you're selected.
Looking to sponsor instead? See the Partners page.
Application received
Thanks for applying to vend at Yaadland. We'll review it and contact you at your email.
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Media
For press, photographers, videographers and creators covering Yaadland Fest, and for anyone who wants to create with us.
Press
Yaadland Fest was first revealed at the Rum and Roses kickoff on September 19, 2026, in front of more than 700 people. The festival takes place in New York City on June 19, 2027. A press kit is available on request through the form below.
Apply for media access
Use this form to request press accreditation for the festival, ask for the press kit or an interview, or apply to join the Yaadland media team as a correspondent or content creator.
- Accreditation is limited and approved ahead of the festival
- Approved media will receive access details by email
- Correspondents and creators may be asked for samples of past work
Application received
Thanks for reaching out. We'll review your application and reply to your email.
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Questions
What we can tell you now. Everything else goes to the waitlist first.
When is Yaadland Fest?
Saturday, June 19, 2027.
Where is it?
New York City. The venue will be announced to the waitlist first.
When do tickets go on sale?
The on-sale date hasn't been announced. Waitlist members get early access before the public sale.
Who's performing?
The lineup hasn't been announced. Expect reggae, dancehall and soca, with sound system culture through the day.
Can I book a table or section?
Yes. Reserved sections and table packages with bottle service will be released to the waitlist first.
How do I become a vendor?
Apply on the Vendors page. We'll contact you directly if you're selected.
How do I partner or sponsor?
Send a partner inquiry on the Partners and sponsors page, and we'll follow up with you directly.
I'm press or a creator. How do I get access?
Apply on the Media page.
Who's behind Yaadland?
Yaadland Fest was founded by Tahira Savage and is presented by Pulse Prestige Productions.
Still have a question?
Join the waitlist and you'll get every update as it's announced.
Privacy policy
Last updated November 3, 2026
Yaadland Fest, presented by Pulse Prestige Productions ("we", "us"), runs yaadlandfest.com. This policy explains what information we collect through this website, how we use it, and the choices you have.
What we collect
- Waitlist and email signups: your name, email address, and, if you choose to give them, your mobile number, ZIP or postal code, how you heard about us, and whether you're interested in partnering with us.
- Applications and inquiries: the details you enter in our vendor, media and partner forms, such as your business or outlet name, contact details, links to your work, and your answers to the questions.
- Referral links: if you arrive through a partner's link, we record which partner referred you.
How we use it
- To send you news about Yaadland Fest, including the venue, lineup, ticket sales and early access.
- To review vendor, media and partner applications and contact you about them.
- To understand which partners and channels bring people to the festival.
We don't sell your personal information. We don't send you text messages unless you've separately agreed to receive them.
Services we use
We use trusted service providers to run this website and our communications. Email signups are stored with Klaviyo, our email platform. The website and our application forms are hosted by Netlify. Fonts on this site are loaded from Google Fonts. These providers process information on our behalf to deliver their services.
Your choices
- You can unsubscribe from our emails at any time using the link at the bottom of any email we send.
- You can ask us to see, correct or delete the information we hold about you by emailing hello@yaadlandfest.com.
How long we keep it
We keep your information for as long as we need it to run Yaadland Fest and stay in touch with you, or until you ask us to delete it.
Children
This website is not directed to children under 13, and we don't knowingly collect information from them.
Changes to this policy
If we change this policy, we'll update it on this page and change the date at the top.
Contact
Questions about this policy can be sent to hello@yaadlandfest.com.